Consider Having a Webinar to Attract New Prospects
How would you like to conduct a speaking event from the comfort of your home or office? As business owner, you can attract new prospects to fill your pipeline by using your computer with internet access. Imagine attracting new prospects and getting more clients from everywhere online.
You teach others about who you are, how you can help them, and let them know what you do, right from your computer by hosting a webinar. There are 2 good reasons to host a webinar.
Reason #1 Convenience of Hosting a Webinar
Imagine not having to travel to a venue to conduct a speaking event. You can have your speaking event right from the comfort of your home or office. You also don’t need any expensive equipment. Most likely you already have a desk top computer or laptop. So, the only investment you need is a microphone, headset and a webcam (if yours in not built-in to your computer).
You can also use the earbuds that came with your iPad or iPhone, plug it into your Apple computer and use it for your webinar. However, I do recommend using a professional headset which sounds clearer and you can buy a good brand for under $100.
Reason #2 Low Marketing Cost to Host Your Webinar
Sure, you’ll need to find a platform to conduct your webinars, one of the popular ones is Zoom. It’s one of the easiest to learn and I’ve helped many business owners with their webinars using Zoom. There is a difference with a Zoom Meeting vs. Zoom Webinar. Majority of my clients found Zoom Webinar to be intuitive and not much of a learning curve.
I recommend clients Zoom Webinar, LogMeIn’s GoToWebinar, Webinar Jam, for small to medium-sized business owners. First choice is Zoom and the second choice is GoToWebinar it’s affordable and the learning curve is not too bad.
In order to have a webinar using Zoom’s platform you’ll need to have a paid account. They have a free Zoom Meeting account, but you’ll need to pay extra to have webinar features. You have the option as an add-in feature, pay monthly or buy their annual plan. (Check with Zoom on the payment plan and how long you can use the webinar features).
You may be able to provide unlimited webinars for a whole year which can be cost-effective. You can create different webinar topics to broadcast every 2-3 months.
How to Start: Your Webinar Prep
Select a topic for your webinar
Perhaps you have a specialty as business owner or help a specific target audience. If you specialize wellness, you can talk about how to have a sense of peace, healthy diets, coaching plans. Depending on your topic, it can also be an evergreen topic.
Evergreen topics means you’re talking about a topic that can last for a few years and you can have your webinar running over and over again after you record it. You can add this recording to your website or as a lead magnet to have new prospects opt-in through your website.
The only thing you would have to be aware of having an evergreen webinar is if something changes in your industry since it runs for a long time (forever). Then you’ll need to either create a new webinar or edit and update a portion of it.
Decide on a date to have your webinar
You want to broadcast your webinar typically during a weekday. Consider your targeted audience’s time. Do they work during the day and can only attend in the evenings?
Also decide if you want them to register anyways so if they cannot attend the live webinar the time you selected, they can still get a recording of the webinar. This is an option you can add in.
In addition, to send your announcement to your email list, you should market your webinar event to your social media profiles often. Or you can lead them to your sales landing page for the webinar event and add the registration link and include permission to add them to your email list.
You’ll also want to consider ample time for the launch of the webinar. Plan on announcing your webinar about 4-6 weeks in advance of the actual broadcast event. This will allow time for people to register, get email reminders to attend.
Create Your Webinar Slides
You’ll most likely need to use Keynote or PowerPoint and create your slides. Create some slides, that have easy to read content maybe 2-5 bullet points and please do not read your bulleted points word for word. People can read it themselves. You should be doing the speaking and going into details about each of those points.
Create Your Event in Your Webinar
My experience has been with Adobe Connect, Logmein GoToWebinar and Zoom. In the Zoom Webinar platform, you create the title of your event, select the date, the time, whether there’s a password to enter the webinar or not. Once you finish creating your event, copy the registration information which includes the link. Add this link in your email blasts. If you have a landing page, add the link here too.
How Long Should your Webinar be?
A best practice is to have it no longer than 45-minutes which also should include time for Q&A. The maximum time is one hour. If it goes over because people have questions, it’s up to you but let them know how many minutes they have left before you end the webinar.
Let them know if you cannot address their questions during the live webinar, how you will be in touch with them. Also, include in your last slide your contact info, your website address and anything else you want to share such as your social media profiles.
What’s the Difference Between Zoom Meeting vs. Zoom Webinar?
Zoom meetings are designed to be a collaborative event with all the participants. Each attendee or participant has the option to use screen share, have the ability to turn on or off their audio and use the video to show their faces.
It’s like having a face-to-face meeting except of course it’s done virtually. Everybody can see all the other attendees and are able to participate and talk with each other just like a meeting you have in an office or physical conference rooms. Everybody can talk and participate in the conversation. An online meeting is always held live.
A Zoom webinar is created by a host and requires registration for the attendees. The event is view-only for attendees. This means as attendees, they watch the presentation and cannot collaborate with other attendees (unless that feature is on and it’s usually just a chat area).
There’s a Presenter (sometimes more than one speaker). There are different roles in a webinar too they are usually the Presenter, a host, a panelist, participants or attendees. It is not a collaborative event; you cannot see the attendee’s faces or hear them because this is all controlled by the host. This is the difference between a webinar and an online meeting.
Also, in a webinar the Presenter if they wish, will allow time for attendees for a Q&A session. The attendees usually type in their questions in the chat section of their screen, then the presenter reads the questions out loud and answers them for all to hear.
Consider the Following Reasons Before Hiring a Virtual Assistant (VA) for Webinar Support
Since I have many years experience as a Webinar Manager and Strategist, I was very disappointed to find out that there were many virtual assistants advertising themselves providing webinar support for webinars.
When hiring virtual assistants (VA) to help with your webinar, be careful and make sure they know the difference between a Zoom Webinar and a Zoom Meeting. When I did my research for webinar tech support, I found that many virtual assistants claimed to have webinar expertise.
However, when I called and inquired about their webinar services, I found out that they were using only Zoom’s Meeting for conducting their webinars. This is crazy! They did not know the difference!
Furthermore, I’ve spoken to several business owners who thought that attending a webinar with all the people collaborating, all of their faces on camera, was the “new trend” in webinars. Clearly some people are confused about the difference between a webinar and an online meeting.
Unfortunately, the VAs were actually providing support for Zoom Meetings and not Zoom webinars. They didn’t know the difference between a Zoom webinar and a Zoom meeting. So please be aware of this.
To help you decide whether you need to hire a virtual assistant to help with your webinar I’ve included some questions you may want to ask before you hire one.
Here are some questions to ask if before you hire a VA for Webinar Tech Support
- What platform do they use? If they say Zoom, ask them what’s the difference between a Zoom Meeting and a Zoom Webinar?
- What would you do if my internet goes down while we are having a live event?
- How do you prepare for the webinar?
- Will you provide training on how to launch my webinar, how to use the tools?
- Do they announce the Housekeeping rules?
- Who will moderate it?
To reiterate, a webinar is a virtual event that’s conducted online. It can be live or pre-recorded. It has a host, presenter and attendees (if live) that can listen and attend from anywhere in the world from their computers with internet access.
In conclusion, here are the steps you need to create a webinar:
- Think of a topic your audience would be interested in
- Create your slides
- Think of a date to have your webinar
- Open a Zoom account or hire someone to provide tech support
- Create your registration
- Send email reminders
- Market the event to your social media platforms
- Record your webinar
If you would like to learn how to digitally master your own online marketing and have any questions, click on my contact page.